区域标杆产品受挫后的渠道整合(国外英文资料).doc

区域标杆产品受挫后的渠道整合(国外英文资料) Regional brand by unscrupulous Hodge ambush, plagued by conflict, but in the limelight out, how to turn the tide on channel integration that is inverted? Regional brand channels encounter era of the wilderness Yuba as a new bathroom small home appliance products, its sales channels usually consists of the home appliance retail stores and two large building materials professional market. There are too many differences and differences in the consumption characteristics, market factors, customer forms and the nature of customers in these two big markets. These differences can easily lead to conflicts and conflicts between channels, which put forward higher requirements for multi-channel management and control ability of enterprises. In the face of the two channels, there are often small household electrical appliance enterprises lament: fish and bear cant have. CC CC bath in the household electrical appliances as bathroom brands, in the leading position in the southwest market, especially in the 300 yuan to 500 yuan for the median price in the market, can be said to be leading CC, Yuba warmth brand temperament elegant and lovingly pathetic won the love and trust of those petty white-collar. But in recent years, Yuba brand more and more, even Haier, GREE, Kelon, Electrolux and Okma, have set foot in the field of small household electrical appliances food market. This is not the most worrying. The Yuba building materials market sales share is not a small piece of cake, the market profit is far higher than the home appliance retail market. It attracted many followers, according to incomplete statistics, the current domestic production of small area a bathroom products manufacturers have at least 100. These are not fake is careless and commitment, illegal operation of the motley crew, the miscellaneous brand because of the inability to face the home appliance retail stores, they focus on building professional market disorder caused by the infestation