医院营销,提升品牌形象才是今后的发展出路!(国外英文资料).doc

医院营销,提升品牌形象才是今后的发展出路!(国外英文资料) Hospital marketing, enhance brand image is the way to develop in the future! LAN Gezhi ocean international marketing consultants Yu Fei With the development of market economy and the acceleration of the reform of medical system, the competition among medical institutions has already begun. The hospital, especially the national government support of large hospital to win the regional competition, must carry out the strategic design, new business positioning and brand planning, gradually from the governments policy support, go to market and brand oriented path of self-reliance. Undeniably, in the face of the increasingly severe medical competition environment, large hospitals have taken some countermeasures, but what kind of brand image should public hospitals establish in the minds of patients? How to continuously improve their brand image? And as a development opportunity, re planning the future positioning of the hospital, set up the good reputation of the hospital, to the public in a timely manner to promote the hospital service spirit, development concept and brand awareness becomes more important. Brand promotion, customer satisfaction is the absolute truth With LAN Gezhi ocean international marketing consultants long-term hospital service experience, the whole planning services provide positioning and communication of hospital brand diagnosis, and has accumulated valuable real wealth, lay the foundation for building modern heavy, advanced and specialized hospital standards, whether it is from the hospital how to improve the quality of image, service image and spirit brand to amuse patients from the hospital, or in the regional market competition and integration advantages of resources, occupy a favorable position in the market, to ensure the sustainable development of the hospital, LAN Gezhi ocean team with rich planning ability. As we all know, the core of hospital brand building is to improve brand awareness, reputation and patie