工程机械代理商企业如何打造核心竞争能力(国外英文资料).doc

工程机械代理商企业如何打造核心竞争能力(国外英文资料) Along with the continued growth of Chinese economy for many years, Chinese engineering machinery industry has also ushered in nearly ten years, the golden period of development, at the same time the construction machinery distributors also achieved good results, some agents gradually from small workshops to become a large enterprise group company. But in this rigid demand, many brand agents to deal with the market order, almost no time to think whether the enterprise is how to grow the core performance now growth point where the core business in the future is what problem. Some high-quality brand agency shop in the local area is more sitting posture, waiting for customer orders, receiving a commendation from the manufacturer. At the beginning of 2008, when many agents made full use of their annual growth target, they did not expect that the storm in Wall Street would shake the whole industry. Early 2009, all agents in the central 4 trillion investment is full of expectations, more consideration is how to survive the winter. By the restriction of the downstream industry, financing ability, service force is limited, sales mode and the talent shortage, cash flow is limited, these characteristics are almost all agents have in common, how to reduce the risk, to spend the winter, all agents enterprises have to face problems, how to break the bottleneck, making enterprise the core competition ability has gradually become a key issue on the engineering machinery industry agents. When it comes to the core competence, the agency power of famous brand products is one of the core competencies that we all think of first and can not be denied. Excellent product quality, low failure rate, low energy consumption, high added value and other characteristics are the key reasons for the success of all famous brand products. With the brand-name products agent enterprises, in the market driven by rigid demand, most have far exceeded the two or three line bran