红酒销售的渠道探索(国外英文资料).doc

红酒销售的渠道探索(国外英文资料) Exploring the channels for wine sales Wine blue 2009-03-17 Guest: Zhang Chuanhai, general manager of Changbai Mountain wine industry group In order to solve the problem of Wine sales channels blocked, long before, industry veteran Mr. Zhang Leping put forward the concept of regional wine marketers. Mr. Zhangs view is this: with the division of labor in society, Only a small number of enterprises and products to establish its own sales network scale economic feasibility is getting worse, Wine enterprises should adjust their orientation, actively supporting the development of third party, independent regional marketing organizations, promote the industry from production and supply, The traditional format change pin by regional marketers as the main circulation chain sales. Use of existing channels and terminals Moderator: now the main problem Wine industry is still the consumption problem, we analyze the three main reasons, one reason is the traditional consumption habits, one reason is the price of Wine Another reason is that the channel between the product and the consumer is not smooth, the sales channels and the information channels are narrow, and the consumers wishes and demands can not be fully realized. Over the years, we have seen wine companies at advantage With existing channels, there are some attempts to expand product and consumer contacts, and in this regard, want to listen to your ideas. Zhang: we live in a world of Internet, everyone is tangible and intangible network surrounded by tangible like supermarkets, post office, invisible like a variety of distribution network and information network, the existing cyber source. Some of them serve red wine sales. Many ideas come from some occasional opportunities. For example, Changbai Mountain and a newspaper advertising cooperation, in the process of cooperation, I found that the newspaper has more than 100 outlets in the city, It can cover most of the citys civil families, so we have the