经济学学年课程论文.doc

目 录 摘要······························································1 Abstract···························································1 一、河南新县红色旅游产品开发分析··································2 （一）红色旅游产品开发优势······································2 （二）产品开发现状··············································3 二、河南新县红色旅游产品创新开发对策研究··························4 （一）、新县红色旅游产品创新模式·································4 （二）新县红色旅游产品开发创新策略······························4 三、结语··························································6 参考文献··························································6 河南新县红色旅游产品创新研究 学生姓名：杨忍 学号：20115011201 学院：政法学院 专业：思想政治教育专业 指导老师：杨云善 职称：教授 摘要：随着旅游业的发展和竞争日趋激烈，产品创新形成一种趋势和要求。河南新县，作为全国著名的革命老区和将军县，加强其红色旅游产品创新是实现旅游整体竞争优势、加快全区旅游一体化进程、开拓旅游市场的客观要求。新县在红色旅游产品创新中，要明确形象定位，科学深度开发，完善配套设施，提高管理水平，实现新县红色旅游和生态旅游相结合，相互促进，互补双赢，并在“一个中心，两条精品线”的红色旅游资源开发整体框架下进行有序的开发。 关键词：新县；红色旅游；产品创新 Abstract：With the development of the tourism industry and the increasingly fierce competition, product innovation has become a trend and requirements. HenanXinxian County, as a famous old revolutionary base areas and the general county, strengthen its red tourism product innovation is the objective requirement for the realization of tourism competitive advantage, accelerate the region tourism integration, open up the tourist market.Xinxian County in the red tourism product innovation, to clear the image positioning, the depth of the development of science, perfect facilities, improve the management level, the realization of Xinxian County red tourism and eco-tourism combined, promote each other, complementary, and in the one center, orderly development of red tourism resource framework two boutiqueline. Keywords：Xinxian County; red tourism; product innovation 在转变经济发展方式的大背景下，从人们的思想观念到决策，从红色旅游资源的开发到产品的设计与营销，都需要创新意识，而产品创新则是旅游产业运营的起点，必须用全新的理念和思路开发具有参与性、文化性、多样性、享受性、知识性的红色旅游新产品，对促进景区的可持续开发、推进旅游目的地产业和经济发展，具有重要意义。本文将以河南新县红色旅游为例，分析新县红色旅游产品市场现状及创新的优劣势，从而提出转型