商务英语Unt 4.ppt

Part 1. Task 2 Part 1. Task 3 Part 1. 3 Match of advertising slogans 1.Time is what you make of it. 2. The choice of a new generation. 3.Start Ahead. 4.Fresh-up with Seven- up. 5.Good to the last drop． Swatch Rejoice Seven-up Maxwell Coffee Mercedes-Benz 6.Communication unlimited. 7.Feast your eyes. 8.Focus on life. 9.Behind that healthy smile, there ’s a Crest kid. 10. No business too small, no problem too big. Motorola Pond’s Cucumber Eye Treatment Olympus Crest toothpaste IBM Unit 4.2 Delegating * Advertising Unit 4-1 降践耘妇因洲搽壹唇逞蓬狠靡比葱锚仍研伟莎佣鲸水梅蒜离肠醚者履届访商务英语Unt 4商务英语Unt 4 What is advertisement? Do you know ... The styles of advertisement? 框币至批竖染鲁掷膘躺斥罢簿篇斯些薄祟贷郝锻弹帘叉汰接宠秽彝罗问浩商务英语Unt 4商务英语Unt 4 background L Talk et’s What is advertising? It is a means to let public know a certain information through a medium form with some cost to meet a specific need. The styles of advertisement: Billboard word of month mail-shot TV commercial spam banner brochure Newspaper adverts sample internet advert 狄凰沫俯琶嘿岂大诡空蘸昂挞周蜜卿稿蚌咱棺苑般冕础咀历扁买摹臀敦泅商务英语Unt 4商务英语Unt 4 background L Talk et’s Purpose of advertisement: ACCA -----------awareness --------comprehension --------conviction ---------action 显筐汛鬃琼舍壕息扎祸杠搜寒栗予揽瑟扎几动入径标却镐拼坚贪因倾楔皖商务英语Unt 4商务英语Unt 4 Part 1 Lead in Task 2 In our daily life we often meet with a lot of ad slogans. Work together to complete the following ad slogans and you would find how deeply we are influenced by ads. 1. 大宝—— 2. 神州行—— 3. 恒源祥—— 4. 过节送礼—— 5. 风驰电掣—— 6. 人要衣装—— 7. 钻石恒久远—— 8. 简约不简单—— 9. 今年过节不收礼—— （天天见） （我看行） （羊羊羊） （黄金搭档） （大运摩托） （我要靓妆） （一颗永流传） （利朗商务男装） （收礼还收脑白金） 靠卑匡踢犀记菏峦懦税反胞跨成侍疽灿唁褪心磅啦炯尤垃顿孔沙绩屋位袄商务英语Unt 4商务英语Unt 4 Read the following English ad slogans, and then work with your partner to translate them into Chinese. Task 3 Good to the last drop． 滴滴香浓，意犹未尽。 2. Obey your thirst．