浅析郑州市户外广告发展的现状、机遇、趋势及战略.doc

XXXX大学XX学院本科生毕业论文 浅析郑州市户外广告发展的现状、机遇、趋势及战略 系部名称 姓　　名 　　号 专　　业 指导教师 Development of outdoor advertising in China was rising trends, especially in Beijing, Shanghai, Guangzhou, basically represents the current production level of Chinas outdoor advertising. Put the amount of outdoor advertising is now second only to television, newspapers and the two media advertising, ranked third, taken seriously enough reason to let them in-depth study. Zhengzhou City, Henan city is the most prosperous cities in Henan, its outdoor advertising, regardless of the form of media or operating mode has a higher level sufficient to represent the entire Henan region. In view of the rapid development of the advertising industry in Zhengzhou, and the status of outdoor advertising in Zhengzhou, Zhengzhou City outdoor advertising opportunities for development and development strategies: the support of the environmental impact and the municipal government of Zhengzhou City, the status quo of Chinas current development of outdoor advertising. Zhengzhou City outdoor advertising is sure to lead urban and rural areas: the states policy is one of the construction of a new rural areas, speed up the development of new rural. Put the amount increased: the advantages of outdoor advertising is concerned about high, low cost, promote lifestyle changes. Core strength is innovation, will inevitably bring about the development of the service industry: professional outdoor advertising planning agencies, research institutions, service agencies Key Words: Outdoor advertising；development status；development opportunities； development strategies；development trend 目 录 引 言 1 一、郑州户外广告发展的现状分析 1 （一）郑州市户外广告行业的特点 1 （二）郑州市各区域的户外广告的现状情况 2 （三）城市户外广告对城市形象塑造的意义 3 二、目前郑州市户外广告的一般问题 3 （一）户外广告信息发布超载 3 （二）户外广告缺乏整体观念 3 （三）户外广告缺乏地域特色 4 （四）户外广告缺乏人文关怀 5 三、郑州市户外广告的发展机遇 5 （一）郑州市环境的拉动 5 （二）郑州市政府的支持 6 四、郑州市户外广告发展的趋势 6 （一）郑州市的户外广告必然会走向城镇农村 6 （二）科技创新的带动 6 （三）郑州的城市生活传播体系以户外媒体为依托向纵深延展 7 五、郑州市城市户外广告发展战略整合 8 （