中国汽车市场析概况.docVIP

中国汽车市场分析概况 摘 要 伴随着全球经济的迅速发展，中国这个经济大国扮演着重要角色，然而经济的腾飞也带动了汽车产业的发展，汽车产业也成为国民经济的支柱产业！2009年，全球经济危机的爆发触发了美国汽车产业的崩溃，进一步加速了全球汽车产业格局变迁的进程，冲击着国外汽车巨头的垄断地位，中国汽车自主品牌“危”“机”并存。在这样一个大的经济环境下，中国汽车市场面临着巨大的挑战和机遇。中国汽车市场这块特大的蛋糕对汽车行业的投资者们无疑是巨大的诱惑，大众公司不断加大其在中国的投资，奔驰轿车的项目也扎根中国，国内各大汽车集团以及奇瑞，吉利等新生力量也加强了投资力度。一批以比亚迪为代表的从来没造过汽车的其他行业的企业也纷纷加入汽车行业—这个诱人的舞台。然而面对这样一个市场，各投资者汽车厂商该怎样把握机会，大显身手，以及将要面临什么样的问题呢？本文主要阐述了国内外汽车市场的概况，发展形式，分析了国外汽车市场对中国汽车市场的影响，以及销售模式和政策法规对汽车市场的影响；最后对中国汽车市场的发展方向进行了预测。 关键词：汽车市场 机遇 分析 发展方向 Abstract Along with the rapid development of the global economy，Chinas economic power plays an important role，However, the economic take-off has also led to the development of the automobile industry，The automotive industry has also become a pillar industry。In 2009, the global economic crisis triggered a collapse of the U.S. auto industry，Further accelerate the process of the global automotive industry, the pattern of change，The monopoly position of the impact of foreign auto giants，Chinese auto brands risk opportunities exist。In such a large economic environment，Chinas auto market is facing enormous challenges and opportunities，Chinas auto market this piece of king cake for the automotive industry investors are no doubt a great temptation，Public companies continue to increase its investment in China，Mercedes car project is also rooted in China，Major domestic Automotive Group and Chery，Geely and other new force to strengthen the investment。BYD never made ??the car industry enterprises have also joined the automotive industry - this attractive stage。However, the face of such a market，Investors automobile manufacturers how to seize the opportunity，To show their talents，And to face what the problem? This article focuses on an overview of the automotive market at home and abroad, Forms of development, Analysis of the foreign auto market for the Chinese automotive market, Sales model and the policies and regulations on the auto market，Finally, the development direction of Chinas auto market has been