浅析VI设计对中国企业形象的影响.doc

郑州华信学院毕业设计（论文） 题 目：浅析VI设计对中国企业形象的影响 指导教师： 职称： 学生姓名： 学号： 专 业： 班 级： 院（系）： 2013年1月5日 浅析VI设计对中国企业形象的影响 摘要：伴随着中国进入WTO市场，中国企业开始与国际经济接轨，开始参与国际企业之间的竞争。面对越来越强大的国际市场经济竞争压力，如何创建中国企业自己的品牌，如何能够占到更大的市场份额，如何以良好的品牌形象在国际经济中立足，这是中国企业迫切需要解决的问题。中国企业应该重视并合理运用其企业形象，而不能只是单纯的追求其产品质量，同时要大力发展VI设计，使世界范围内的消费者对其品牌了解认知并对其品牌喜欢有依赖性，从而争取国际市场上大部分的市场份额，这样中国品牌才能在世界经济浪潮中占有不败之地，成为世界顶尖品牌。随着现代社会工业化、自动化、市场化的发展, 加速了企业优化组合的进程, 其生产规模不断扩大, 产品更新加快, 市场竞争也变的更加激烈。同时, 各种媒体的急速膨胀, 大量信息的广泛传播及组织机构的日趋多样, 使受众面对大量繁杂的信息, 变的无所适从。企业比以往任何时候都需要一个统一的、集中的VI 设计形象。因此VI 设计对企业品牌战略的重要性分析显得尤为重要。 Abstract: With Chinas entry into WTO, Chinese enterprises began to link with international economy and began to participate in competition among international enterprises. Faced with thincreasingly strong competition of the international market economy, how Chinese enterprises create their own brands, account for a larger market share, and base on the good brand image in the international economy? These are the urgent problems to be solved among Chinese enterprises. Chinese enterprises should pay attention to corporate image and rational use it, not simply pursue its product quality,at the same time vigorously develop the VI design, so that make consumers in worldwide understand their brand and prefer and depend on their brand,thus account for most of market share in the international market, so that Chinese brand can occupy invincible position in the global economy and become the worlds top brands.With the development of modern society, industrialization, automation, market, accelerate the process of business optimization portfolio, expanding its production scale and product updates to accelerate the market competition becomes more intense. Meanwhile, the rapid expansion of a variety of media, the large number of widespread dissemination of information and the organizations increasingly diver