微博论文：传播学视野下的微博研究.docVIP

微博论文：传播学视野下的微博研究 【中文摘要】2006年,一个名为twitter的网站让微博闻名于世,它允许用户通过短信、网站、即时通讯软件或API接口等方式发送文本和图片信息并实现即时分享。在其后的一年时间内,微博迅速流行,在中国也出现了饭否、叽歪等微博网站。2009年夏天,新浪微博横空出世,通过名人效应、便捷的操作手法和病毒式的传播方式,让整个中国互联网为之沸腾。新浪微博引领了中国的微博潮流,带动了整个中国互联网微博的发展。在web2.0时代,微博的出现是一场媒体中的“微革命”。主体的多元化和平民化让它成为了真正的草根媒体,140个字的字数限制以及便捷、多样化的发送手段让每个个体都能够发表自己的言论,极大地解放了民众的话语权。多级化与病毒式传播模式充分发挥了网络媒体的力量,在一次次的评论和转发的过程中,大众高度参与的公共空间也在渐渐形成。微博不仅开创了人际传播的新模式,也让公益新闻、突发新闻的报道有了更为显著的效果,传统媒体与微博的结合更是开辟了新闻报道的新时代。除了媒体,政府机关单位和企业也纷纷开设微博,拉近与民众的距离。作为自媒体的典范,微博,让人们的生活更加精彩,也印证着社会发展的潮流。本文以微博为研究对象,选取当前最热门的微博——新浪微博,并与其他主要微博比较,通过利用5W模式的构架,从微博的主体、客体、内容、方式、效果五个方面对微博作了具体深入的分析,并选取2010、2011年热门的微博事件作为案例,试图对微博客作一个全景式的扫描,探讨其传播方式及特征对媒体和传播带来的影响,并就其发展中的问题和前景作出归纳和展望。 【英文摘要】In 2006, a so called twitter micro blog site is famous for, which allows the user via SMS, websites, instant messaging software or API interfaces, send text and picture messages and instant sharing. Within one year thereafter, micro-blogging rapid popularity in China, there have been Fanfou, such as micro-blogging site distortion grumble. The summer of 2009, Sina micro-blogging turned out, through celebrity and convenient operating practices and the spread of viral way, let the Chinese Internet whom boiling. So far, the number of users Sina micro-blogging in various micro-blogging site and opened a portal into micro-blogging is the largest and leading China’s micro-blogging trend, led the development of China’s Internet micro-blog. In the web2.0 era, the emergence of micro-blog is a media “micro-revolution.” The diversification and the civilians it has become a genuine grassroots media, the word limit of 140 words, and convenient to send a variety of means so that each individual can express his own views, which greatly liberated the people the right to speak. Multi-level mode of transmission of the virus type of the network full power of the media, in a meeting of the comments and forward the process, the public is also highly involved in the public space gradually formed. Micro-blogging not only