辅修论文-10工商二班.doc

本科生毕业论文（设计） 姓名 ： 学号 ： 1004681323 班级 ： 2班 学院 完成时间 ： 2014年 月日 声明 本毕业论文（设计）是在导师的指导下由本人独立撰写完成的，没有剽窃、抄袭、造假等违反道德、学术规范和其他侵权行为。对本论文的研究做出重要贡献的个人和集体，均已在文中以明确方式标明。因本毕业论文（设计）引起的法律结果完全由本人承担。 毕业论文（设计）成果归中南财经政法大学所有。 特此声明。 我国网游行业发展前景及其营销策略探析 Discussion on Chinas prospects for the development of online games industry and its marketing strategy Nan, Hao 2014年月日，讨论了就提出了个人的看法。 ；Abstract Online-game is a sunrise industry with the future development of infinite possibility. Our country has gradually formed the Online-game market, in the face of foreign game power strong offensive capability for independent innovation, gradually development and long-term development. This paper focuses on the status quo of Chinas online-game industry market, analysis of Chinas online-game industry advantage, the online-game industry investment opportunities and risks, and put forward the personal view on the marketing strategy of China Internet industry. This article is the special study the use of standardized methods of. The full text is divided into 6 parts. The first part, is discussed the definition, status and technology of online-game. The second part is the online-game market, the advantages and disadvantages of China from current status and development of online-game market of our country. The third part is the comparison American, market situation and the South Korean game powers. The fourth part, is the analysis of the development Chinese online-game industry trends. The fifth part, is the analysis of the investment opportunities and risks of online-game industry. Finally, some advice is the management strategy of the enterprises Chinese online-game industry is put forward. Key words: Online-game industry; Risk 目录 ··················19 引 言 90后的我们的童年是丰富多彩的,拥有着无数的快乐与幸福,在这其中游戏给我带来的快乐和成长是不可取代的。在记忆中每天放学做完作业就可以去和想了一天的“小霸王”游戏机一起陪水管工救美女、陪神龟们打坏人……一转眼就十几年了，我们还是喜欢做着同样的事情，“小霸王”换成了电脑，单机游戏变成了网游，可是当年的那些感觉完全没有了。“小霸王”是记忆中永远无法超越的金典，现在网游成了我们各种吐槽的范点。我想通过这篇论文的努力找回当年感觉，让网游朝记忆中的方向发展。 一、我国网络游戏产业发展的概况 根