- 1、本文档共2页,可阅读全部内容。
- 2、有哪些信誉好的足球投注网站(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
- 5、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
- 6、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们。
- 7、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
- 8、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
燕山大学毕业论文任务书
燕山大学毕业论文任务书
学院:外国语学院 系级教学单位:英语系
学
号 学生
姓名 专 业
班 级 题
目 题目名称 The Study of The Pragmatic Failure on Advertisement Translation (《广告翻译语用失误研究》) 题目来源 Translation practice 主
要
内
容
Advertisement, a manifestation of language in action, is a widely used medium of communication that we are all exposed to in modern society. With the rapid development of international business, international advertising is playing an increasingly important role in the publicity and promotion of products or services while the yare traveling across countries borders. However, there are many serious pragmatic failures on advertisement translation. It has become an obstacle to many companies to open the international market.
From the perspective of pragmatic failures, the author attempts to explain the influence of cross- cultural factors on international advertisements. In this paper, data are analyzed according to the borrowed framework of pragmatic failures proposed by Jenny Thomas (1983). It is suggested that the pragmatic failures fall into two major types: pragmalinguistic failure and sociopragmatic failure. The analysis tends to illustrate how the theoretical insights of pragmatics instruct advertisement translation. Meanwhile, some tentative measures to improve English translation advertisement are recommended in the thesis.
The author hops that such a research has practical significance to people in both business and linguistic circles, and to our country’s economic development.
基
本
要
求
Language of academic discourse; Expressions, spelling , grammar, citation details, references are correct; be logical and clear in organization and presentation; be original .
参考资料
Albert, Lasker. Creative Advertising Cambridge University Press, 1986.
Keding, Ann. How to produce creative advertising: proven techniques computer applications Lincolnwood, Ill., USA: NTC Business Books, 1991.
Leech, C. Principles of Pragmatics London: Long
文档评论(0)