燕山大学毕业论文任务书.doc

燕山大学毕业论文任务书 学院：外国语学院 系级教学单位：英语系 学 号 学生 姓名 专 业 班 级 题 目 题目名称 The Study of The Pragmatic Failure on Advertisement Translation （《广告翻译语用失误研究》） 题目来源 Translation practice 主 要 内 容 Advertisement, a manifestation of language in action, is a widely used medium of communication that we are all exposed to in modern society. With the rapid development of international business, international advertising is playing an increasingly important role in the publicity and promotion of products or services while the yare traveling across countries borders. However, there are many serious pragmatic failures on advertisement translation. It has become an obstacle to many companies to open the international market. From the perspective of pragmatic failures, the author attempts to explain the influence of cross- cultural factors on international advertisements. In this paper, data are analyzed according to the borrowed framework of pragmatic failures proposed by Jenny Thomas (1983). It is suggested that the pragmatic failures fall into two major types: pragmalinguistic failure and sociopragmatic failure. The analysis tends to illustrate how the theoretical insights of pragmatics instruct advertisement translation. Meanwhile, some tentative measures to improve English translation advertisement are recommended in the thesis. The author hops that such a research has practical significance to people in both business and linguistic circles, and to our country’s economic development. 基 本 要 求 Language of academic discourse; Expressions, spelling , grammar, citation details, references are correct; be logical and clear in organization and presentation; be original . 参考资料 Albert, Lasker. Creative Advertising Cambridge University Press, 1986. Keding, Ann. How to produce creative advertising: proven techniques computer applications Lincolnwood, Ill., USA: NTC Business Books, 1991. Leech, C. Principles of Pragmatics London: Long