汽车影视广告设计与制作.doc

本科毕业论文（设计） 汽车影视广告设计与制作 院 系 数学与计算机科学学院 专 业 计算机科学与技术(数字媒体) 学 生 班 级 姓 名 学 号 指导教师单位 指导教师姓名 指导教师职称 2012年4月 汽车影视广告设计与制作 摘 要 随着视觉文化时代的来临，影视广告在日常生活已不可或缺，成为一种宝贵的资源，是一种向简介而又生动的主要数字媒介之一，它广泛的应用于各种商业广告、网络视频、视频教学等不同的领域中。针对汽车，如今已经成为大众化的的商品，汽车市场成为市场经济的个重要构成部分个捉住机遇Car television advertising design and production Computer science and technology (Digital media) Professional level 2008 tianmaolin Guiding teacher xiaobao Abstract With the coming of the era of visual culture, the film and television advertisement in daily life is vital, become a kind of precious resources, is a brief introduction to the vivid and one of the major digital media, it widely applied in all kinds of commercial advertising, network video, the video teaching in different fields. For automobile, now has become a popular commodity, the car market has already become a market economy important component parts. A car company wants to catch the opportunity, is required to pass through the film and television advertisement to arouse the people to the product and the desire of the senses, and thus to summon consumers on the car a consumer behavior. The film and television advertisement could achieve expected business purpose I think has the following three aspects: creative advertising, advertising, processed. Advertising creative advertising is the core of the production process, good originality will give people leave a deep impression, had the impression to the businessman will be the brand to understand somewhat, understand will view note, and buy; Advertising is through the 3 ds Max modeling, Photoshop to create and deal with the pictures software to realize the creative process, including the whole in the form of advertising, integral colour application; Post treatment is through the After