英语外贸函电.ppt

General Questions to start with… Q1: What is an enquire? Q2: Sellers may get enquires form different customers, say, group them into two kinds: regular customers and others. Are the enquiries from these two kinds of customers the same? Try to tell the difference between these two in contents? Q3: Generally, for the reply to an enquiry, there are some essential language features, what are they? Definition: A Request for Information general enquiries(一般询盘) for general information：information about various goods. The importer may ask only for catalogues, price lists, samples, sample books, or quotations, etc., in order to get a general idea of the business scope of the exporter. specific enquiries（具体询盘） for specific information：information about some specific goods. The importer points out what products he needs and asks for a quotation or an offer for this item. 对外贸易中，询盘，也叫询价（inquiry或enquiry）是买方或买方对于所要购买或出售的商品向另一方作出的询问。询盘是交易的起点，可以分为： 普通询盘（a general inquiry）:索取普通资料， 诸如：目录（a catalogue）、价目表或报价单（a price-list or quotation sheets）、样品（a sample）、图片（illustrated photo prints）等。 具体询盘（a specific inquiry）: 具体询问商品名称（the name of the commodity）、规格（the specifications）、数量（the quantity）、单价（the unit price FOB… CIF…）,装船期（the time of shipment）、付款方式（the terms of payment）等。 询盘一般多为买方向卖方发出，买方通过询盘信，简明扼要的向卖方了解一般的商品。利用E-mail 写询盘信，无须写的过分客气，只需具体、简洁、措词得体。有的询盘信开门见山，直截了当说明订购打算，希望对方给予一定优惠条件；有的询盘信则以征询的方式，不许下订货诺言，以避免结果未订购可能形成的日后交易中的障碍 。 specific enquiries regular customers: state only the product name, quality, quantity price other customers: state clearly all necessary trade terms including the name , quality, quantity of commodity, price terms, shipment terms, payment terms, discount, etc. Replies to Enquiries Words and Expressions 13.be suitable for “适合” e.g. I want to buy some clothes that are suitable for cold weather. He is not suitable for this work. Words and Expressions 14.When quoting=When you are quoting The use of “quote”: quote sb. a price