英语广告课件.pptVIP

Commercial advertisements newspapers magazines Internet television streets roadside description pattern producer photograph of the product some famous slogans! Good to the last drop． We lead．Others copy． Just do it. The taste is great. Take time to indulge． Impossible is nothing. Take TOSHIBA, take the world. 1.我们领先,他人仿效（理光复印机） 2.尽情享受吧!（雀巢冰激凌） 3.滴滴香浓,意犹未尽（麦斯威尔咖啡） 4.味道好极了（雀巢咖啡） 5.只管去做（耐克运动鞋） 6.拥有东芝,拥有世界（东芝电子） 7.没有不可能 (阿迪达斯运动服) Enjoy some advertisements Just do it. 只管去做。 （耐克运动鞋） Commercial advertisements Share moments; Share life. 马桶，如此坚硬 Obey your thirst． 服从你的渴望。 （雪碧） Spokeswoman Public Service Advertisement Tobacco kills more than heroine and cocaine together. The end to this journey might be the end itself. ads for government policies Ⅰ，Advertiser（广告主） - the main body of advertising The advertiser is the sender of information and all the advertising activities should be consistent with the purpose and willingness of the advertiser. The specific owner should be a recognizable group Corporation（公司）Enterprise（企业） Government（政府） Organization （组织） Individual（个人） II , Advertising Information（广告信息） Advertising information is the principal contents an advertisement wants to disseminate（ ?散播,?公开,?宣传） The information of advertising should be aimed at the certain target market and consumers, and should avoid aimlessness. Accurate（准确） Definite（明晰） Recognizable（容易辨认） Moderate in length（长度适中） An effective advertisement involves not only ‘what to say’but also ‘how to say’ III， Advertising Media（广告媒体） Media are the means of the dissemination of advertising Newspaper broadcast Magazine TV program Mail Billboard 1-4 are called the four main media of advertising. 英语广告常用词汇 广告 商业广告 公益广告 广告口号 商标，牌子 代言人 商品 advertise/advertisement/advertising/ad commercial ad goods/product/commodity public service ad slogan brand spokesman 英语广告常用词汇 好处，优点 坏处，缺点 广告牌 渴望 提高销售 欺骗顾客 advantage disadvantage billboard thirst/long for promote selling