农村电商物流服务质量指标体系的构建研究.pdf

Management Science and Engineering 管理科学与工程, 2016, 5(1), 51-59 Published Online March 2016 in Hans. /journal/mse /10.12677/mse.2016.51006 Research on the Construction of Rural Electricity Suppliers Logistics Service Quality Index System * Linfeng zhang , Dehai Zhang Business Planning Institute, Industrial and Commercial University of Chongqing, Chongqing nd th th Received: Feb. 22 , 2016; accepted: Mar. 15 , 2016; published: Mar. 18 , 2016 Copyright © 2016 by authors and Hans Publishers Inc. This work is licensed under the Creative Commons Attribution International License (CC BY). /licenses/by/4.0/ Abstract Based on the literature about logistics service quality at home and abroad, according to the SERVQUAL scale, LSQ model and the characteristics of rural electricity logistics service, this paper firstly builds 5 dimensions and 22 multi-item rural electricity index system of logistics service quality; secondly, according to the theory of measure the dimension of the model and index to form scale and questionnaire research, the measurement system and filter of model is verified by using correlation analysis; the index system is reasonable by eliminating five indicators; finally, we put forward several proposals for electric business and logistics enterprises to improve the quality of the convenience and economical service level. Keywords Rural Area, Electronic Commerce Logistics, Logistics Service Quality 农村电商物流服务质量指标体系的构建研究 * 张林凤 ，张德海 重庆工商大学商务策划学院，重庆 *通讯作者。 文章引用: 张林凤, 张德海. 农村电商物流服务质量指标体系的构建研究[J]. 管理科学与工程, 201