《商务英语函电教程》Unit 2建立商务联系.ppt

1. The major sources where information  about potential customers is available. ＊ Website ＊Exhibition and Trade fair ＊ Trade directory ＊Banks ＊ Advertisements ＊Market survey ＊ Chambers of Commerce ＊Trade delegation and group ＊ Commercial Counselor’s Office ＊Trade press In choosing a customer or partner in foreign countries, some research is often needed to have a better knowledge about the country or region in such aspects as: Business policy and customs practice Political and economic stability Diplomatic relation with your own country Culture and interests of potential buyers Geographic conditions (such as ports, shipping lines) Natural environment (such as climate) 2. Usual steps for writing a business letter on Establishing Business Relations  you may often refer to the following steps: (1) State the source of information (how you learned of this company) (2) Briefly introduce your own company ( the scope of your business, little advertising” on your products or service) (3) State your purpose in writing (what kind of business you want to do with them, e.g. to purchase their products, to sell your own products, etc) (4) Express the intention of cooperation and early reply. In replying to such letters, you should: Mention the date in which you have received the letter. Express thanks to your reader for the proposal. Provide information requested. State clearly if you accept the proposal or not. Give a reason if you decline it, and end your letter with a positive note for further business. Specimen Letter-1 (Self–introduction by an Exporter) New Times Installations Ltd. 2 Binhai Road, Xiamen, Fujian, China Tel (0592) 600213 E-mail: nti@alibaba. com