上海牛津高二第二学期unit 3 reading.ppt

* * * Reading Colours If there were no colour in the world, … Look at the pictures below and answer the question. Why have these colours been used for the above purposes? Red means “emergency”. It is easy to see at night. Green means “go ahead”. safe Skimming Read the first sentence of each paragraph in the article. Then decide which paragraphs deal with the topics below. Paragraph 4 Paragraph 3 Paragraph 6 Paragraph 1 2 Paragraph 5 Scanning Scan the article and then answer these questions. 1. Who is Max Lǔscher? 2. Which two colours remind people of peace and quiet? A Swiss psychologist. Blue and green. 3. What are the main “appetite” colours? 4. What colour is often used by many environmental groups? 5. What does the colour of the UN flag symbolize? Red, green, orange and yellow. Green. Peace. 1. Max Lǔscher has spent a long time studying colour. 2 . Many colours do not affect us. T Max Lǔscher has spent most of his life studying colour. F Each colour affects us in a different way. Line 3 Line 10 Read to see whether these statements are true or false. 3. People’s heartbeats get faster when they see the colours blue or green. 4. Yellow is often used by food manufacturers to persuade people to buy food. F People’s pulse rates decrease and they feel more relaxed when they see safe and familiar colours such as blue or green. T This is the main “appetite” colours that help persuade to buy more food. Line 12 Line 24 Answer the questions below using the information in the article. 1. Why are some colours called appetite colours? 2. What do fast-food companies want people to do? Those colours that help persuade to buy more food. They want people to eat quickly and then leave in order to make space for more customers. 3. What colours are considered serious, and who uses them? 4. What is the most important colour in most flags? Why? 5. Why is colour a powerful tool? Blue, brown and green a