世界酒店集团的分布与发展.ppt

* 补充材料 * 三、行业结构和经营形式 （一）独立经营饭店（Independent Hotels) ■饭店数约占全球总数80%， ■客房数约为全球总数30%； （二）饭店（连锁、联号）公司 ■公司自营饭店（Corporate Chain Hotels) ■委托管理饭店 (Management Contract Chain Hotels) ■特许经营饭店 (Franchised Chain Hotels） * 1. Why have we changed our name? The sale of Bass Brewers to Interbrew on 22 August 2000 included the name Bass and the red triangle trademark. We are licensed to use both as our identity until 21 August 2002. ? 2. Why was the name chosen? Six Continents reflects the global spread of our business interests. We were very pleased that it was an employee who suggested the name. The name also appealed in part because we already owned the name Six Continents Club. ? 3. There are actually seven continents, so how can we justify being called Six Continents? The Times Atlas of the World confirms that there are indeed seven continents, but we only trade in six - Africa, Asia, Australasia (or Oceania), Europe, North America, South America. ? Antarctica is the seventh. Some people believe there are in fact only six continents, by combining Europe and Asia to create Eurasia, others that there are six because the Americas are seen as a single landmass but the accepted view is that there are seven, of which we trade in six. ? 4. How does the name work with the divisions? Six Continents HotelsSix Continents RetailSix Continents PLC, Group Pensions ? 5. Is there a deadline for ceasing to use the Bass name? ? Yes. 21 August 2002 is the deadline, except for certain ongoing uses negotiated with Interbrew e.g. where a Bass or red triangle trademark forms part of the fabric of a pub. * Starwood 分布及发展 国际饭店业 The International Lodging Industry 饭店类型： ◆独立拥有并经营的饭店 ◆独立拥有、与公司联盟的饭店 ◆公司拥有并经营的饭店 ◆独立拥有、公司经营的饭店 ◆特许经营饭店 ◆自联组织饭店 美国起源的国际饭店公司精选简介 Profiles of Selected International Hotel Chains that Began in America 1 希尔顿 Hilton 2 洲际 Inter-Continental 3 喜来登 She