世纪商务英语综合教程一unit10.ppt

Knowledge Links Terminations and Renewal 　　You can lose the right to your franchise if you breach the franchise contract. In addition, the franchise contract is for a limited time; there is no guarantee that you will be able to renew it. ? 　Franchise terminations. A franchiser can end your franchise agreement if, for example, you fail to pay royalties or abide by performance standards and sales restrictions. ? 　Renewals. Franchise agreements typically run for 15 to 20 years. After that time, the franchiser may decline to renew your contract. Time for Fun The Requirement of This Job 　　Employer: “In this job we need someone who is responsible.” 　　Applicant: “I’m the one you want. On my last job, every time anything went wrong they said I was responsible.” Text A 4. Translation 5. 我们对途中损坏的货物不承担责任。(assume) We assume no responsibility for the goods damaged on the way. Part 2 Translate the following sentences into English, using the words or phrases given in the brackets. Text A Discuss the following questions with your partner and report your answers to the class. 5.Discussion 1. Do you plan to run your own business in the future? Why? 2. If you want to start a business, which form would you like to choose? Why? 3. What kind of person would become a good partner in a partnership? Text B 　　New- comers usually find out that one of the possible ways to become a successful business owner is franchising. Naturally, some of them are deeply interested in the leading force-“The McDonalds”. How can you join them? McDonald’s—A Shining Medal in Franchising Industry 　　Licensing and franchising: In licensing, a firm leases the right to use its intellectual property to a firm in another country. Such intellectual property may be trademarks, brand names, patents, copyrights or technology. Under franchising, a firm, called the franchisee, is allowed to operate in the name of another, called the franchiser who provides the former with trademarks, brand names, logos, and operating tec