北师大版必修四Unit10_lesson4_Advertisement课件.ppt

Lesson 4 Advertisements Funny Reading I used to think that I could not go onand life was nothing but an awful songbut now I know the meaning of true loveI’m leaning on the everlasting arms if I can see it, then I can do itif I just believe it, there’s nothing to itI believe I can flyI believe I can touch the skyI think about it every night and dayspread my wings and fly away I believe I can soarI see me running through that open doorI believe I can flyI believe I can flyI believe I can fly…… Let’s read some famous advertisements, try to guess the products. 1.Just do it. 只管去做。（耐克运动鞋） 2.The taste is great. 味道好极了。（雀巢咖啡） 3.Fresh-up with Seven-up. 提神醒脑，喝七喜。（七喜） 4.A diamond lasts forever。 钻石恒久远，一颗永流传。（第比尔斯） 5. Impossible is nothing 没有什么不可能。（阿迪达斯）? * Evian Spring Water —— From Alps Q1:What’s advertisement? KEYWORDS: activity introduce product business Laptop computer MP3 Mobile phone E-dictionary Radio alarm clock Q1:What’s advertisement? KEYWORDS: activity introduce product business Q2:What’s the role of advertisement? KEYWORDS: name advantages attract people’s attention to What’s this? Electric toothbrush Apple-beer Refrigerator Q2:What’s the role of advertisement? KEYWORDS: name advantages attract people’s attention to Q3:How many kinds of advertisements can be divided? KEYWORDS: commercial charity Q3:How many kinds of advertisements can be divided? KEYWORDS: commercial charity Q4:What’s the difference between commercial and charity advertisements? KEYWORDS: attract more people to products businessman benefit from uncommercial pay attention to social problems environment traffic security. Unreal advertisement An unreal advertisement condor eagle 1. Look at the pictures and scan the texts to decide which of the products are real. The mini camera and the remote headphones are real. 2. Read the text again and note down the advantages in groups. Advantages: Price of the product Mini Camera Name o