口译6Business Adevertiosement.ppt

Well, Andrex is a well-known brand of toilet paper and it always uses a golden-colored puppy in its ads. Pamela: An agency is divided into three main sections: One is the media department, which advises and plans which newspapers, magazines or television stations a client should use and also buys the space or TV time for the client. The creative department: This is possibly the most important section of the agency, I suppose, as here you would find the copywriters and artists who actually create the ads. And then there is the account service department, which is where I fit in. Interpreter：一个广告公司分为3个部门。第一是宣传媒介部。它负责向客户建议在哪家报刊，杂志或者电视台刊登广告做出计划，并且代客户购买报刊版面或电视播放时间。第二个是创意部。我想这可能是广告社里最重要的部门。在这里，你可以见到实际创造广告的撰稿人员和美术家。还有就是我本人工作的account服务部。 Zhang：你是说你管财政？ Interpreter: Does that mean you handle the finances? Pamela: No, no! Not at all. “Account” in this context simply means client. So an account director is responsible for all the business with possible 2, 3 or 4 clients, depending on how big the clients are. Interpreter：不，不是那样.”account” 这个词在这里是客户的意思。客户业务经理负责两三个或者四个客户，数目可根据客户大小而定。 Zhang：看来你们客户服务部是广告社直接与客户接头的单位了？ Interpreter: So the account service people are the direct contact between the agency and the client? Pamela: Exactly. My job is to ensure that the work being produced is giving the right message to the right people, and that it is within budget. When we are starting a new advertising campaign--and by campaign, I mean a series of adverts, it is my responsibility to get as much information form the client as possible and then to convey this to the creative department in the form of a creative brief. Interpreter：对。正是这样。我的工作是保证所做的广告针对性很强，把恰当的信息传达给恰当的对象，开支则要在准许的范围内。要开始新的广告计划的时候，所谓广告计划就是一整套的广告宣传，我的任务就是向客户尽可能多地了解情况，然后通过创意小结的形式把这些情况转达给创意部门。 Zhang：客户怎样帮助你做好这项工作呢？ Interpreter: How can the client help you to achieve this? Pamela: Well, the client wants to, of course, get the best work from his agency in terms of ads that are effective, meet the marketing strategy, full of impact