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商务沟通技巧 charpter 3
Business Communication Fundamentals Chapter Three Intercultural Communication i. Understanding Cultures and Communication ii. High Context or Low Context? iii. Developing Intercultural Business Communication Skills iv. Business Anthropogeography: Doing Business around the World Culture and Its Context Culture is a learned set of shared interpretations about beliefs, values, norms, and social practices, which affect the behaviors of a relatively large group of people. Communication expert Edward Hall developed a useful way to understand cultures by identifying their social frameworks as “high context” or “low context”. High context cultures emphasize the context in which a communication takes place; they pay a great deal of attention to implicit, nonverbal messages. In contrast, low context cultures place less emphasis on the context of a communication (such as implied meaning or nonverbal messages); they rely on explicit verbal messages. High context cultures A person from a high context culture generally: Relies on implicit communication Emphasizes nonverbal communication Subordinates tasks to relationships Emphasizes collective initiative and decision-making Views employer / employee relationship as humanistic Relies on intuition or trust rather than facts and statistics Prefers indirect style in writing and speaking Favors circular or indirect reasoning Adheres to the spirit of the law Low context cultures From another nine aspects, a person from a low context culture generally: Relies on explicit (literal) communication Emphasizes verbal communication over nonverbal communication Separates job tasks from relationships Emphasizes individual initiative and decision-making Views employer / employee relationship as mechanistic Relies on facts, statistics, and other details as supporting evidence Uses direct style writing and speaking Prefers linear reasoning Developing Intercultural Business Communication Skills Take responsibility for communicati
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