商务英语(初级)教学课件Unit 2.ppt

A 1.（P20） The first letter is rather old-fashioned(过时的), fuddy-duddy(古板的) and dull(乏味的). A long , impersonal (没有人情味的)letter may make you and your firm seem old-fashioned. Long sentences are difficult to read – and difficult to write. Consider your reader at all times and adapt your style to suit the reader This ideas apply to memos, short reports, e-mails and faxes too. 撰写商务信函时，应避免使用生硬、过时的表达及冗长的句子 * 2.4 Thinking about your reader A 2. Some rather dull or old-fashioned phrases in the first letter are: We enclose for your attention… Should you require further information… …your esteemed order… Some rather effective phrases in the second letter are: I am sure you will find plenty to interest you… This year, for the very first time,… * 2.4 Thinking about your reader 2.4 Thinking about your reader beer mat 啤酒垫子 …I make notes on a large sheet of scrap paper. …我在一大张废纸上记下要写的话。 scrap 废料 sort out the details 理清细节 I edit the documents as I go along. 我边写边改。 edit 编辑，校订 go along 进行，进展 * 根据录音选择正确答案 The first person uses__________. a letter paper to write a letter the back of an envelope to write a letter a beer mat to draft a letter The second person usually __________. sits down and starts writing a letter at once. sits back and thinks for some time before writing sits back for some time to have a rest The third person writes a letter __________. on a computer without making notes on a piece of paper after making notes on a computer after making notes * 2.4 Thinking about your reader The fourth person __________ before the final draft of a letter. makes notes writes on outline scrabbles down a few words The fifth person makes notes on __________. a large piece of waste paper the back of a letter paper a small piece of paper The sixth person __________. writes the letter himself dictates the letter to his secretary asks his secretary to type the letter * 2.4 Thinking about your reader The seventh person __________ on the computer. edits the letter writes the letter