- 1、本文档共56页,可阅读全部内容。
- 2、有哪些信誉好的足球投注网站(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
- 5、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
- 6、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们。
- 7、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
- 8、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
新媒体广告传播的接受行为分析论文
ABSTRACT
ABSTRACT
AABBSSTTRRAACCTT
Ads have been in the criticism since ads appeared,but we have to admit that the
ads brought the convenience for our life. With the development of the economic, the
kinds of ads are increasing.New media advertising is adding new color to
advertising.With its interactive huge integrated and powerful real-time characteristics
it is changing the accepting behavior of the audience, the consumers are no longer ina
passiveposition, consumers can takethe initiative tosearchthe required information.
This thesis are about new media advertising and new media advertising
communication which consumers’ acceptance behavior. In this paper, in a
combination of quantitative and qualitative research methods, new media advertising
is defined,what’s more,we build new media advertising accepting behavioral
theoretical model, andwe carriedout empirical research aboutthe theoretical model.
The thesis is divided into four parts, the literature review section, theoretical
research model, empirical research , summary and outlook. Literature review section
include literature about new media, new media advertising and user’s acceptance
behavior; The part of theoretical model include the definition and classification of the
new media advertising, we also build the new media advertising acceptance behavior
model; The part of empirical research including study design, questionnaire survey
and analysis of the survey results; The last part is summary and outlook, including the
overall summary of the new media advertising and the outlook of the future study
aboutnew media advertising.
KeyWords:
KeyWords:
KKeeyyWWoorrddss::New media advertising Audience Accepting behavioral model
II
目 录
您可能关注的文档
最近下载
- 《大学之道》《人皆有不忍人之心》(成语识记+挖空特训+情境默写+写作素材) 统编新教材高考语文课内古诗文【要点梳理与素材积累】.docx VIP
- 五年级道德与法治3,主动拒绝烟酒与毒品优秀教案.pdf
- 《美丽的丝巾ppt课件》小学美术浙人美版二年级下册_2.ppt
- 《论语十二章》(成语识记+挖空特训+情境默写+写作素材) 统编新教材高考语文课内古诗文【要点梳理与素材积累】.docx VIP
- 电动单梁起重机设计计算书.doc
- 2069-3-3101-002 WKB产品判定准则-外发.docx
- 露天矿组织架构、部门职责.pdf VIP
- 《数字化测图》课程标准(高职).docx
- 医疗行业医疗设备采购方案.docx VIP
- 朝阳市第四高中诗词大会十二宫格题.ppt
文档评论(0)