校园公益广告的思想政治教育功能分析.pdfVIP

ABSTRACT Nowadays, with more and more developed and advanced communication technology, public service ads with positive themes, lively forms, which is strong artistic, distinctive ideological, becomes the party and the state’s effective way of ideological and political education and moral education for all citizens. Under this background, public service ads on campus is becoming more and more vigorous. To explore the ideological and political education function of public service ads on campus by combining public service ads with the ideological and political education work on campus is of important theoretical and practical significance to unleash the positive effect of public service ads on campus and to promote the effectiveness of the ideological and political education on campus. This article, standing on the shoulders of predecessors and based on the theory of communication, advertising, the education of Ideological Politics, tries to definite and investigate the conception and characteristic of public service ads on campus. This article, also clarifies the main goal and demand of the ideological and political education in schools, analyzes the inner link between public service ads on campus and the ideological and political education and the process, effective way, main performance of the ideological and political education function of the public service ads on campus from the perspective of communication. Furthermore, based on analysis of the problems existing in the process of the ideological and political education function of the public service ads on campus, this article points out the method and count