MBA案例13(国外英语资料).doc

MBA案例13(国外英语资料) Shougang dedicated Huaxia core Four complex Shougang is currently carrying out a strategic structural adjustment, which is the Fifth Plenary Session of the clear line. To build a steel capital into a more dynamic high-tech Shougang, in 2010 to achieve the replacement of the main industry, so that high-tech industries from Shougang half of the sky, operating income of more than 50%. To achieve this goal, Shougang must cultivate new core capabilities and establish a new core industry, which is a major choice 1, historical complex - Shougang has a foundation As early as 1987, Shougang began brewing the development of the chip industry. In September 20, 1990, Shougang Group in the Great Hall of the people and the Japanese NEC signed and established in the end of 1991 at the leading domestic IC industry leading enterprises - ridian Electronics Co Ltd. SGNEC early start, good foundation. At present, the annual sales revenue is over 1 billion yuan, and the best annual profit record is 255 million yuan. Ten years ago, a sword, has created an excellent team, training a large number of IC personnel. SGNEC upgrades quickly, momentum is good. Currently, the technical upgrade has been completed three jump. Closely integrated technology import and digestion and absorption work, in the future is also prepared to continue from the 0.35 micron process level to 0.25 microns. SGNEC format complete, matching good. At the same time has chip design, manufacture and packaging of three formats, with good comprehensive supporting capacity. SGNEC this property is very rare for an iron and steel group. It is a valuable resource and a good foundation for the development of microelectronics industry in shougang. 2, national complex - national policy Micro electronics industry is the pillar of knowledge economy. The development of the microelectronics industry, national security. Modern warfare has evolved into digital games and information games. Micro electronic equipment occup