“差异化战略 创新型管理”助力三一重机(国外英语资料).doc

“差异化战略 创新型管理”助力三一重机(国外英语资料) Focus on product innovation to build the core competitiveness of enterprises BMW exhibition day order break billion differentiation strategy and innovative power management 31 heavy machine editors note: in November 23, 2010, the fifth session of the Bauma industry event China 2010 grand opening in Shanghai. More than 1800 exhibitors from more than 37 countries have launched the latest products and services in Asias most influential professional platforms. Industry giant 31 carrying a full range of concrete equipment, excavators, cranes, rotary drilling rig, a total of 43 sets of construction machinery products, dressed exhibitors. The opening ceremony of the brilliant powerful lineup of exhibitors and the 31 in the industry peers, the media and tens of thousands of audience attention. As China most visited the most influential internet media Chinese engineering machinery industry, construction machinery Chinese information network () sent a first-class editorial team to provide professional media for exhibition support services, the BMW show a full range of coverage. Sany Limited by Share Ltd president assistant, 31 Beijing heavy machinery limited company deputy general manager, marketing general manager of the company Mr. Cheng Hua at the exhibition site received 6300 network reporter interview, described in detail the differences between the 31 heavy machine strategy and innovative management mechanism. Deputy general manager of Beijing City, the 31 heavy machine Co. Ltd. Mr. Cheng Hua, general manager of marketing development strategy, strengthen the flanks of the difference of R D and brand building, build the core competitiveness of enterprises in Beijing City 31 heavy machine Co. Ltd. as the 31 group of the most rapidly developing division, in the BMW show in the sales order, breaking 100 million create the exhibitors piling ordering quantity of products, up to the maximum amount of order sales record. Sany Limited by Share Ltd p