凯捷安永-汽车行业供应链与电子商务研究.ppt

No 3 Cap Gemini/Brandenburg Michael Brandenburg Cap Gemini The Impact of “e-business” on the Automotive Industry Content What happens in the automotive industry Where is the focus of activities How to design your way forward Content What happens in the automotive industry Where is the focus of activities How to design your way forward What Is Going to Happen ? What Do We Observe Today ? The Automotive Business Model Is Changing and Our Paradigms of Success Are Reinvented Content What happens in the automotive industry Where is the focus of activities How to design your way forward Every Automotive Company Will Have to Act on Three Battlefields To Where Will the Role of the Future OEM Transform ? e- Applications Allow You to Build Effective Lifelong Relationships to Your Customers The e-ISCM Concept Enables a Revolution in the “Order to Delivery” Process Using B2B and B2C The Development Towards an Intensive Use of B2B Plattforms Offers Significant Benefits to OEM and Suppliers The Use of IP Based Networks Changes Paradigms of Quality and Speed in New Product Development Technology is not a limiting factor for integration anymore Aligning Client - OEM - Client Different Studies of the Value Added by e-Business in Our Sector Show Benefit with Different Focus Content What happens in the automotive industry Where is the focus of activities How to design your way forward “e-business Is Business”! To Be Successful You Have to Develop Your e-business Strategy Top Down To succeed, the manufacturer has to ensure his central business and redefine the value chain of the automotive industry Suppliers Matufacturers (OEMs) Delivery Logistics Delivery networks Web Sites for customers easy access Only one “Frontend” for OEM dealers TradeXchange AutoXchange Covisint The OEM purchases depend on the supply and demand Supplying by brokers A Motornews “Automatic Network Exchange” Set up markets for specific products P eGM, DCX Net Holding Improvement of the internal e