可口可乐广告从翻译、文化、创新方面分析.pptx

;;Coca-Cola (often referred to simply as Coke) is an American carbonated soft drink produced by The Coca-Cola Company in Atlanta, Georgia, United States. Originally intended as a patent medicine,Between?1999?to?2012,??Coca-Cola?was?the?worlds?most?valuable? brand. ;coke (classic); But how does Coke make a such great success?;; 强调句型： 1979: Have a Coke and a Smile. 一杯可乐，一个微笑（四字对偶句）; 强调词汇： 1987：You Can’t Beat the Feeling. 挡不住的感觉。（重点词汇的翻译：beat的原意是“击”“打”，这里译成了“挡”）;;The emphasis of translation shouldn’t be placed on the form of language expression but the reflection readers make to translation at that time. (翻译的重点不应当是语言的表现形式，而是当时读者对译文的反应。）;;;;;; Vending machine;1.To celebrate International Friendship Day, Coca-Cola Argentina installed this 12-ft.-tall vending machine, which could only be reached with a boost from a buddy. Friends who completed the task received not one, but two, Cokes.;;3.This unit at the National University of Singapore was programmed to dispense a Coke when someone gave it a hug. ;4.On Valentines Day 2012, this machine dispensed Coca-Cola to couples in a shopping mall in Istanbul, Turkey, who demonstrated their love for each other through a hug or kiss. ;;Thanks