张汉熙《高级英语》第二册第6课课件.ppt

Loving and Hating New York Thomas Griffith Question: From where we can see New York’s deficiencies as a pacesetter are more and more evident? —??Building —? Television —??music — signers and entertainers —??Sports What techniques does the author employ to illustrate the main idea? --- Contrast and exemplification. Para12: New York: An advertising Center Question:  1) The rhetorical device used in “The condescending view from the fiftieth floor of the city’s …” is ______. And “ The condescending view is the view of _____. 2) In sentence “So does an attitude which sees….” The author compares _____ to _____. The ad agencies are all here too, testing the markets and devising the catchy jingles that will move millions from McDonalds to Burger king, so that the ad agencys “creative director” can lunch instead in Manhattans expense-account French restaurants. 1)catchy: easily caught up and remembered醒目的,引人注意的 2)jingle: a short slogan, verse, or tune designed to be easily remembered, especially as used in advertising 3)expense-account: (Americanism) an arrangement whereby certain expenses of an employee in connection with his work are paid by his employer 报销 All the big advertising agencies are also here in New York. They try to find out what the markets want and so be able to devise advertisements with Ad words that people easily catch up and remember. These ads will persuade millions of people to buy from Burger King instead of from McDonald’s. 商业广告公司也全集中在这里。这些广告公司窥测着市场动向，挖空心思地炮制出一些琅琅上口、易于记诵的广告词，把千千万万的顾客从“麦克唐纳”拉到“汉堡王”，因而广告公司的“创作主任”便可以坐在曼哈顿那些记帐报销的高级法国餐馆里吃午餐了。  The bankers and the admen, the marketing specialists and a thousand well-paid ancillary service people, really set the citys brittle tone 1)ancillary (adj.) : that serves as an aid；helping；auxiliary .[?:ɡ?zilj?ri]辅助的 2)brittle: pierceing; having a sharp，hard quality(声音)尖利的，刺耳的  The bankers and the admen, the marketing specialists and a thousand well-paid ancillary service people, really s