德龙品牌及集团介绍.ppt

70’s 80’s 90’s 2000’s 1.200 M € 销售额 Sales 6.500 雇员 Employees 24 海外分公司 Branches 5 工厂 Factories 10 M € 销售额 Sales 312 雇员 Employees 0 海外分公司 Branches 1 工厂 Factories 370 M € 销售额 Sales 1.400 雇员 Employees 2 海外分公司 Branches 2 工厂 Factories 550 M € 销售额 Sales 4.500 雇员 Employees 8 海外分公司 Branches 3 工厂 Factories Customer reception Delonghi Image Counter Area Kenwood image counter area The Front Door Showroom —— On site pictures Cooking course invitation card: with timetable on the back Consumer leaflet Showroom —— Materials Class room for cooking course and course discussion Showroom —— Execution: visit cooking class Course explanation Course preparation Course preparation Cooking class execution Showroom —— Execution: visit cooking class Showroom —— Opening event Check-in area with backdrop Delonghi-biscuit as complimentary for media Coffee cook show Interactive with celebrities 德龙中国，迅速成长的发展市场 A story of growth in a challenging market 谢谢 Thank you! 90’s 海外扩张阶段 The International Growth 1986 – Unites States/Mexico 1989 - UK 1990 - France 1993 – NL and Belgium 1994 - Russia/C.S.I. 1995 - Germany 1995 - Japan 1997 - Canada 2001 - Austria 2001 - Hong Kong 2001 - Malesia/Singapore 2001 – S0uth Africa 2003 - Australia/New Zeland 2003 - Spain 2005 - Irland 2005 - Greece 2005 – China （中国） 2006 - Turkey 2007 - Rep. Checa/Slovacchia 2007 - CH 2008 - Croatia 2009 - Brasil 2009 - Poland 2009 - Portugal 24 90’s 海外扩张阶段 The International Growth 厨房电器产品 Kitchen Products 海外分公司建设 Subsidiaries Development 90’s 海外扩张阶段 The International Growth 第一代Espresso 咖啡机 First Espresso Machine 海外分公司建设 Subsidiaries Development 厨房电器产品 Kitchen products 90’s 海外扩张阶段 The International Growth 第一代Espresso咖啡机 First Espresso machine 90年代末：年营业额5亿5千万欧元；4,500个雇员 End ’90: turnover ca. 550 mio euro；4,500 employee 海外分公司建设 Subsidiaries Development 厨房电器产品 Kitchen products 70’s 集团建立阶