意大利埃尼石油公司英文简介.doc

Company profile Eni is an integrated energy company created on 1952 , they active in 90 countries in the world with a staff of 78,000 employees.The company committed to growth in research, manufacturing, transporting, transforming and marketing of oil and natural gas and they boasts a strong position in the oilgas value chain, from the hydrocarbon exploration phase to the product marketing. (1) The Trademark The six-legged dog remains, with its yellow box, as does our identity, but the six-legged dog moves, it leaves the box, eni is now entirely in lowercase. And the brand is once again a symbol of closeness, movement, borders that no longer have a reason to exist. The new logo is a brand in movement. It keeps the strong elements that have always been a part of Eni’s heritage, such as the six-legged dog, the yellow box and the outlined lettering, while including innovative elements. The six-legged dog comes out of the box, it moves and is projected towards a new corporate reality. The typeface is featured in an original manner, cut off at the bottom and all lower case, to underline the closeness and the equal relationship that Eni wants to establish with its stakeholders. The logo thus, for the first time becomes interactive and can be broken down to better underline the corporate character: open, dynamic and fully integrated. The trademark now represents not only the activities and the strategy of a large group, but its deep roots in the territory and culture : a value to be promoted and supported, in all its forms. And culture, thanks to emerging talents, is the star of the companys new communication （2）Ethics Principles Eni is inspired by principles of correctness, transparency, honesty and integrity and adopts the highest standards and international guidelines in the management of its activities in all the contexts in which it operates .It considers sustainability a driver in the process of continuous improvement that guarantees results over time, while rei