战略管理工具SWOT分析.ppt

1 SWOT Analysis Definition Method Mission Advantage Implement Definition SWOT means Strength, Weaknesses,Opportunities and Threats. SWOT analysis is consist of two parts : 1. Internal assessment :an examination of internal Strength and Weaknesses of organization or company and it’s products. 2. External assessment :an examination of external Opportunities and Threats, focus on company external environment, identify your competitors pose a Threats, looks at the opportunities presented by market place . SWOT Analysis Method SWOT is an effective method of identifying your Strength and Weaknesses , and to examine the Opportunities and Threats you face . To carry out a SWOT Analysis write down answers to the following question first : Strength : What are your advantage ? What do you do well ? Weaknesses : What could be improves? What is done badly ? What should be avoided ? Opportunities Where are the good chances facing you? What are the interesting trends ? Useful opportunities can come from: Changes in technology and markets Changes in government policy Changes in social patterns, population profiles. Local events Threats What obstacles do you face ? What is your competition doing ? Are the required specifications for your job, products or services changing ? Is changing technology threatening your position ? Do you have bad debt or cash-flow problem ? Mission An organization’s fundamental purpose Advantage A SWOT analysis is a business analysis technique and an analytical tool that can help you work through all information you have about your business. Many of the conclusion that you draw as a result of the SWOT analysis will be incorporated into the market strategy of the business plan . It is very important that a SWOT analysis be kept simple. The idea is to drive strategic thinking with the results of the SWOT. SWOT analysis forces managers to better unde