商业伦理与社会责任的.ppt

BUSINESS ETHICS  SOCIAL RESPONSIBILITY 商业伦理与社会责任 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Business Ethics and Social Responsibility Business Decisions Firm’s Earnings Value of Firm Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Responsibility to : Customers Employees Stockholders (creditors/investors) Environment Community Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. HOW Be honest about products sold； Establishing program to receive and resolve complaints; Conducting surveys to assess customer satisfaction; IMPACT Gain the trust of customers; Increase revenue. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. HOW Treat employees well; Allow equal opportunity for hiring and promotion; Establishing program to receive and resolve complaints; Conducting surveys to assess employee satisfaction; IMPACT Gain the trust of employees; Increased effort by employees. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. HOW Disclosing financial information periodically; Create incentives for managers to ensure that their decisions are intended to maximize the stock price; Manage the business well so that creditors can be paid on time. IMPACT Gain the trust of investors, which allows the firm to more easily obtain additional funding from investors; Gain the trust of creditors, which allows the firm to more easily obtain additional funding from creditors. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. HOW Ensure that production process does not harm the environment; Complying with governmental regulations on environment; Complying with self-imposed environmental