新标准大学英语Book2 Unit4.News.reading.ppt

1.风暴之前的平静 2.愉快平静的一刻 3.发行量下滑 4.广告收入 5.报纸定价 6.价格敏感的产品 7.恶性循环 8.长期趋势 9.逐分逐秒地监视 1. the quiet before the storm 2. a moment of peace and pleasure 3. Circulation has declined. 4. the revenue from advertising 5. cover price 6. a price-sensitive product 7. vicious circle 8. a long-term trend 9. monitor minute by minute Useful expressions 10. 发行量 11.激烈竞争 12.印刷和生产成本 13.提供一个便利的窗口 14.不可否认…的影响 15.定期 16. 市场份额 17.尊崇…的原则 18.是难以打破的习惯 Text organization Text organization Words to note capture one’s heart one’s interest/attention one’s imagination a title the headlines nevertheless adv. despite the idea that you have mentioned Translate sentences. It is a difficult race. Nevertheless, nearly 1,000 runners participate it every year. 这是一项艰难的比赛。尽管如此，每年还是有近1000名赛跑者参赛。 moreover adv. used for introducing an additional and important idea to support what you have just mentioned 此外，而且 close down To stop doing business or operating permanently (永久)关闭 Fill in the blanks with the appropriate form. Small shops __________________ (纷纷倒闭) because of competition from large chains (大型连锁店). The local government ______________________ (计划关闭) private coal mines in Shangxi province. in a bid in an attempt 企图， 努力 Translate the sentence into Chinese. The large chains cut prices just before Christmas in a bid to support sales. 大型连锁店在圣诞节前降价促销。 Situational discussion Do you think the bid to cut prices for sales is effective? Provide more advice. free taste free bus feedback good quality good sales service buy one, give you two catering to customers’ needs refer to…as To mention sb./sth. when you are speaking or writing 将······看作是······ Fill in the blank. Even as a child, he ________________________ (就称呼父亲为Steve). Collocations: identify the meanings. refer to sth. 提及某事；有关 refer back to sth. 再次提及 … there’s nothing a newspaper editor likes more for reassurance about their work than feedback and opinions, as diverse as possible. (L3, Para 5) There i