星巴克的英文介绍.ppt

Starbucks Starbucks History Guidelines Register the brand Products Starbucks History The story began in 1971 when the first Starbucks opened at Pike Place Market, which is Seattles and the Nations oldest Farmers Market (opened August 17, 1907).  1990s The demand for great coffee allows Starbucks to expand beyond Seattle, first to the rest of the United States, then further a field.  2000s The Starbucks phenomenon continues. At the time of writing, Starbucks has more than 6,000 locations in over 30 countries. 1970s The first Starbucks opens. The name comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry. 1980s Howard Schultz joins Starbucks in 1982. Guidelines Starbucks built the world leader in gourmet coffee, while in the process of growing the company, always adhere to its consistent principles. Provide a sound working environment and to create mutual respect and trust work environment  Uphold diversity is an important principle of our business with the highest standards of procurement baking, and to provide the freshest coffee  Is a high degree of enthusiasm to meet the needs of customers  Positive contribution to the community and the environment  We recognize that profitability is the foundation for future success Register the brand There are 2 Starbucks version of a trademark, the first version of the origin of brown is a trademark of 16th century Scandinavias two-tailed mermaid carved patterns. The second edition of the mark, followed the pattern of the original mermaids. Products Caffè Mocha Caramel Macchiato Caffè Americano Caffè Latte Cappuccino espresso Caramel Coffee Jelly Vanilla Frappuccino coffee Frappuccino mocha Frappuccino Frappuccino? Blended Tea Decaf non-fat? Frappuccino Coffee frappuccino * *