汽车制动系统行业市场分析以及MS公司发展战略研究.pdfVIP

中文摘要 中国的汽车工业发展已经驶上了蓬勃发展的高速之路。特别是在改革开放的 30多年以来, 中国汽车工业在世界汽车工业发展中发挥着重大作用，占世界汽 车产量的比重逐年提高。由于我国劳动力成本较低，我国汽车零部件产品在性价 比方面优于其他国家产品，但缺乏高附加值汽车零部件产品，特别是高端汽车电 子和发动机零部件等高技术含量领域，基本上被外方所垄断，并且高端汽车零部 件企业多为外资独资企业或控股企业。 本文在分析中国汽车市场发展现状及趋势的基础上，研究了中国汽车制动系 统中长期市场需求空间及规模，结合目标企业发展实际提出了企业的中长期发展 目标，为企业在产品、市场、研发、产能建设、组织结构调整等方面的中长期战 略部署提供依据。 本文通过从实际出发，首先研究了国汽车工业发展分析及市场预测，然后根 据本文的实际，提出了相关的理论依据，随后进行了国外汽车制动系统行业发展 分析，国内汽车气压制动系统行业发展分析，国内汽车液压制动系统行业发展分 析，汽车制动系统售后市场及出口市场分析，然后根据目标对企业发展现状进行 了分析及SWOT分析，最后提出了适合该企业发展的战略发展规划以及确保中长 期战略规划顺利实施的相关措施等。 关键词：汽车制动系统；企业核心竞争力；SWOT 分析； ABSTRACT China has given boost to the development of auto industry and it has driven into a high-speed road. Especially in the 30 years of the reform and opening up, Chinas auto industry plays a great role in the world, with the proportion of Chinese automobile having increased year by year. Because of the low-cost labor, the domestic auto components and parts products are superior to other countries in cost performance. But there is a lack of high value-added auto components and parts products. Particularly, such high-tech areas as high-end automotive electronics and engine parts , are basically monopolized by the foreign enterprises, which is mostly foreign capital enterprises, solely invested enterprises or holding enterprises. Based on the analysis of the current situation and tendency of the development of Chinas automobile market, the paper studies the space and scale of medium and long term automobile brake system market demand and puts forward medium and long term development goals, which is based on the analysis of the practical development of targeted enterprises. It provides the basis for enterprises’ medium and long-term strategic deployment