甘肃电视台《都市快报》节目内容构成及受众特征分析.pdfVIP

I 摘 要 近几年，随着民生新闻的出现，引发了中国电视新闻的一次革命，各地电视 台纷纷开办了电视民生新闻栏目，并赢得了不同程度的高收视率。甘肃电视台都 市频道民生新闻栏目《都市快报》自开播以来，在激烈的媒体竞争环境中逐渐占 据了一席之地，收视率在省内媒体中一直名列前茅。但是随着实践和理论探索的 不断深入，电视民生新闻的自身局限性越来越明显，无论是在其制作理念抑或实 践环节都面临考验、遭遇发展瓶颈，相继出现了一些可能影响其发展的误区和潜 在危机。 本论文在国内民生新闻发展的大背景下，对《都市快报》栏目一年多的文本 内容进行了梳理，分析其构成规律和特点，并针对《都市快报》的受众设计了调 查问卷，通过问卷调查和访谈两种方式调研受众收视《都市快报》的状况，最后 结合调查结果和节目的文本内容，总结分析了《都市快报》的受众群体特征，并 借鉴国内外新闻节目的成功经验，从节目定位、节目编排、节目内容、报道形式、 新闻互动、运行机制等六个方面提出了促进《都市快报》发展的建议。 关键词：民生新闻；文本内容；受众特征 II Abstract Currently, the appearance of the civic news has been triggering a revolution of the Chinese television news. Therefore, local television stations have begun to start civil news programs, and have won high ratings for different levels of audience. Civil news column ‘City Express’ City Channel of Gansu TV has achieved good ratings in the province. Meanwhile, Since the program began it has been far ahead their opponents in the fierce competition of the local media environment. However, with the practical and theoretical exploration, those kinds of programs have limited, regardless of their production ideas which have encountered the bottleneck of the development. These problems may cause potential crisis and pitfalls ahead. This thesis is to analysis the rules and characteristics of ‘City Express’ and through a questionnaire surveys and interviews more than a year to research the status of the ‘City Express’ audience ratings. Combined with the findings and the text content, it summaries and analyzes the characteristics of the audience of the City Express. Learning from the successful experience of domestic and international news program, looking forward the proposal to promote the development of the City Express from the six aspects of the program positioning, programming, program content, the report forms, news, interactive, operational mechan