包装艺术设计2(外国英语资料).doc

包装艺术设计2 This article is contributed by mhending The originality of packaging art design Design positioning The concept of design positioning is about twentieth Century in the early introduction of the positioning concept design in China is about in early 80s was introduced to China, it was introduced to China in the 80s of the 20th century, the meaning does not refer to the packaging design of visual elements of composition, graphics, color, meaning does not refer to the collocation of packaging design visual elements composition, graphics, color and text the only prerequisite to meet the visual elements of scientific structure, aesthetic effect, the collocation and the means of satisfying the visual elements of scientific structure, aesthetic effect, expression of the product brand name, origin, classification, characteristics, application, reasonable and accurate expression of brand name, origin, classification, features and products use, function and sales commodity properties reasonably and accurately. Can and sales objects and other commodity attributes. Design positioning is to focus on the primary and secondary relations of the attributes of the goods to be designed and packaged, highlighting the characteristics, the primary and secondary relations of the attributes of the commodity, highlighting the key points, highlighting the features, and not being exhaustive. All. The connotation of design positioning is who sells the goods? What kind of goods do you sell? The connotation of design positioning is who sells the goods? What kind of goods do you sell? Whom to sell? Problems. Problems. 1. brand name positioning Brand positioning, that is, trademarks and commodity positioning, so that consumers know who am I?. Once a trademark is registered, it is protected by the state patent law. In general, no matter how many products are manufactured, a manufacturer generally uses a trademark to avoid causing confusion in visual identification. As Britains famous 555 ciga