2011年研究生英语《阅读C》翻译复习.ppt

研究生英语《阅读C》翻译复习 KEY SENTENCES More art and intelligence go into the design and layout of an ad in The Saturday Evening Post or Life than into stories and features in the same magazines. 《星期六晚报》或《生活》上的一幅广告的设计和版面要比同期报纸或杂志上的故事和特写投入的艺术和智力成分更多。 In order to achieve this end there has to be an elaborate series of consumer surveys to establish the exact character of the social groups whose dollars are to be magically extracted. 为了达到这一目的，就必须有一系列精心策划的消费调查， 以准确地确定那些社会群体的特点， 这些人的美元将被商家巧妙地榨取。 Our own advertising layouts are so extremely funny that if we paid any serious attention to them, we would soon be in stitches of laughter.The reason this does not happen is not that we have become hardened to these fantastic appeals to our passions, but that we have become so groggy, so passive, so helpless amidst the endless barrage of appeals that we go about our business, as we say. 我们自己的广告版面设计是如此滑稽 , 假如我们用心留意它们 , 我们很快就忍俊不禁。之 所以没有出现这样的情况 , 并不是因为我们已经对这种呼唤激情的荒谬做法习以为常 , 而是因 为我们已经在永无止境铺天盖地的呼唤声中变得如此麻木 , 如此被动 , 如此无助 , 我们只管自己的事儿。 就像我们所说的那样。 我们自己的广告版面设计是如此滑稽 , 假如我们用心留意它们 , 我们很快就忍俊不禁。之 所以没有出现这样的情况 , 并不是因为我们已经对这种呼唤激情的荒谬做法习以为常 , 而是因 为我们已经在永无止境铺天盖地的呼唤声中变得如此麻木 , 如此被动 , 如此无助 , 我们只管自己的事儿。 就像我们所说的那样。 The ad was a piece of abstract art, of unabashed symbolism, such as is reputed to outrage ordinary man when he meets it in an art gallery, but which worked perfectly in the market place. 广告是一件抽象艺术 , 是不折不扣的象征主义。据说普通人在艺术画廊里看到广告时会怒不可遏 , 但是它在市场上的确管用。 So powerful is this feature of the huge artificial, pictorialized, neon-lighted environment created by advertising that people have gotten into the habit of living in that future environment. 广告创造的图文并茂五颜六色的人造环境的阵势如此强大 , 以至于人们都已习惯于生活在广告所宣传的未来世界里。 For if the ads are psychological machines hitched to the assembly lines of mass production at the distribution end, it is only by an intense appeal to the new, the different, the latest model or gadget that those lines can be kept rolling. 因为 , 假如广告是接在流通一端的批量生产装配线上的心理机器的话 , 那么只有凭借新的、不同的、必威体育精装版型号或玩意儿 , 那些生产线才能开动起来。