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The Influence of Cultural Connotations of Words on Intercultural Communication
Language is intimately associated with culture and the two can not be separated. Language is the cornerstone of culture. There is a need to point out that without language, there will be no culture. On the contrary, language is affected by culture and also reflects culture. The linguist Deng yanchang who have ever said: Language is the carrier of culture and plays an overwhelming part in culture. Words in language are the most outstanding reflection of culture and embody the social cultural features of a nation to the full. Therefore, an overwhelming majority of words possess specific cultural messages. A language is influenced to various degrees by its national culture. As the fundamental component of a language, words are the pillar on which the large-scale language system can entirely depend and also bear a marked brand of the national culture. When boiled down to an individual word, it is safe to say that the meaning of a word goes far beyond what it refers to in some objective known, pre-given world, but includes the world of cultural and social understanding it brings into being when used. Hence, while learning a word, we should start from the following two aspects. One refers to referent meaning, the other connotative meaning. referent meaning is actually the liberal meaning of words, which expresses the relations among linguistic factors---the internal relation of language. But, connotative meaning is the cultural and social meaning of words, which not only illustrates the relations among linguistic factors itself, but also among non-linguistic factors as well as among the relevant society and culture. In the process of acquiring words, only through these two ways can we grasp the words precisely and completely. Otherwise, in the course of cross-cultural communication, we will encounter difficulties when translating the source language into the target one.
It is widely acknowl
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