中国红星家具集团的三大败笔(国外英文资料).doc

中国红星家具集团的三大败笔(国外英文资料) China Red Star Furniture Group is Chinas first brand of furniture chain, with annual sales of nearly 7 billion yuan, the network throughout Chinas more than a dozen large cities. Red leader Che Jianxin is going to star this ship on the international channel, enter the global platform, but we look at the red star enterprise system, it is easy to see that there is a serious problem, especially the existence of the following three flaw: The first flaw: Red Star Group has steadily to make money, many owners do not make money. Hongxing group relies on speculation shops accumulated huge capital base. Make full use of the internationally popular SHOPPING MAII business model for rapid business expansion. In China has formed a strong sales network, brand awareness with the rapid increase in shops speculation, the development of the foundation has been. However, the front door of the Red Star Shopping Mall is deserted, and the volume of customers is clear and can be counted. There is a large area of intestinal infarction on sale. The reasons are as follows: First, the red star went right, a way to amass wealth, speculation commercial real estate, but abandoned commercial management. The second round of China estate rapid development trend, create wealth for some business behavior speculators door, night outbreak of opportunity, the market quirks phenomenon, attracts many domestic capitalists eager to enter, is waging heroic. Red Star leaders with the trend of the times, identify opportunities, withdraw from the furniture industry, specializing in the development of commercial real estate, called the creation of furniture business platform, to build the industrial carrier, then there is the scale of today. The store is still in the original business capacity management method level, sold = pushed off, put off after the sale or rental shops, then give up the right to operate all, push out all the responsibility for the operation, in this respect, enter th