服装品牌策划(国外英文资料).doc

服装品牌策划(国外英文资料) Clothing brand planning Catalog Womens brand clothing Market Research Plan Two, womens clothing brand market trends Three, womens clothing brand target market Four, womens brand clothing market and consumer trends Five, brand clothing consumers Six, product prices Seven, brand building Womens brand clothing Market Research Plan 1, research purposes: to understand womens consumption situation, consumer attitudes and Commercial Street Management 2, research time: XXXX years, XX months, XX days, -----xx months, XX days 3, the object of study: interview based observation, supplemented by observation; 5, research form: point of sale visit, downtown mobile target, 22----47 age, personnel visit 1) Street visits: Search the streets for fashion people and explore their clothes. They are closely followed by fashion, the trend of the wind vane. Consumer perceptions and suggestions for brands. 2) point of sale access: Store survey: access to brand sales targets, achievements, consumer buying behavior, brand recognition, attitudes, etc.. 6, research location: Nanchang city (Nanchang City department store, rainbow mall, Zhongshan Road street, and Hongcheng clothing wholesale market etc.) Two, womens clothing brand market trends 1, womens clothing brand market trends (1) womens brand positioning polarization; higher and higher prices, low prices are getting lower and lower. (2) the trend of womens clothing tends to Europe and America; Nanchang womens clothing market is experiencing another popular trend, from Bohemia wind to Korean wave, to Russian customs and Vitoria style. (3) the wholesale market develops from low end to middle and high end professional distribution center, and the wholesale market is changing. It has been developed from low end pure wholesale market to middle and high end professional distribution center. (4) in the next few years, Nanchang womens clothing brand will be reduced in quantity, the quality of single brand improved, and there will be