外贸英语函电_01开发客户.ppt

此项目包含2个任务： Task 1 Learning the Format of Business Letter 任务1 了解商务信函格式 Task Two Writing a Letter of Establishing Business Relations 任务 2 撰写一封建立业务关系信函 任务1 了解商务信函格式 主要内容 一、 知识链接 二、职场经验借鉴 三、业务初探 四、核心技能训练 一、 知识链接 1 Basic knowledge concerning the layout of a business letter Letter-writing is an important way to achieve the goal to communicate with our customers. A good English letter will leave our customer a good impression. If a businessman is unable to write an effective business letter, it is very difficult to represent himself positively, which may cause problems in doing business. What can be called a good business English letter? A good business English letter should follow the principles as follows. “7C”S Principles in Business Letter-Writing 1 Courtesy 2 consideration 3 completeness 4 concreteness 5 clarity 6 conciseness 7 correctness 2. The Structure of a Business Letter A business letter basically consists of the following 13 parts. the letterhead the reference number the date the inside name and address The attention line the salutation the subject line 3. Envelope-Addressing  China National Chemicals Import Export Company Dalian, China Overseas Trading Co. 279 Market Street London, E.C.8 4. The Layout of a Business Letter 梳理一下，商务信函有几种常用格式？每种格式的特点是什么？ （1）Indented Style（缩进式） 缩进式的英文书信，信头、信内地址的每行文字均比上行向右缩进一两个字母，正文的每段文字的首行也向右缩进四个字母，签名打印时也应该比结束语缩进三四个字母。 （2）Combined-form Style（混合式） 混合式的英文书信，信头、主题栏居中，日期、结束语和签名放在右边且每行文字齐头；信内地址各行文字及称谓左边齐头；正文每段起行向右缩进四五个字母。 根据所学来判断一下，即可得知： Letter 1 Should be Full Block Style Letter 2 Should be Modified- block Style Letter 3 Should be Indented Style Letter 4 Should be Combined-block Style 三、业务初探 Arrange the following in proper form as they should be set out in