developmentstrategybydesignthefutureofstrategy：战略的发展策略.pdf

© 2011 World Future Society • 7910 Woodmont Ave., Suite 450, Bethesda, MD 20814, U.S.A. • • All rights reserved. Development Strategy By Design The Future of Strategy By James Carlopio Organizational strategy is typically conceived The billion-dollar strategic questions are, and developed as an extension of the past and therefore, “How do we generate strategy innova- present. We analyze the market, the competition, tions? How do we make a profit and reinvent our the industry, and our internal resources and ca- organization, our industry and our world?” Un- pabilities. We then reposition ourselves in exist- fortunately, although millions of words and thou- ing markets or extend our product/services into sands of books and articles have been written on developing or adjacent markets. The future is as- organizational strategy, there is little that we can sumed to be a linear extension of the past and use to help create strategy. present, and our rational analytical techniques In fact, Gary Hamel (1997, 1998; one of the help us to do this well. world’s most influential business thinkers accord- What happens, however, when the future is ing to The Wall Street Journal) said the dirty little not a linear extension of the past and present? secret of the strategy industry is that it does not What happens when we want to innovate and re- have a theory of strategy creation and does not invent our business model, our industry or our know where bold, new value-creating strategies world? How can we radically add value and pro- come from. As hard as it is to believe, Hamel is vide high quality at low cost?