国际贸易单证—第一次课必用Unit 1.ppt

Business Letters and Documents International business  International trade business: can be all kinds of activities,merchandises that people need to handle, it is quite general. trade: one of the type of business, regarding exchange of merchandise or merchandises and monetary. International business: refers to transaction between parties from different countries, including that across the borders of different customs areas of the same country, such as business between Hong Kong and Tai Wan International trade: can be defined as the exchange of goods and services produced in one country with those produced in another. Types of Business 1. International trade: 1) Visible trade 2) Invisible trade 2. International investment:　 1) FDI 2) Portfolio investment 3. International licensing franchising 4. Management contract Contract manufacturing Turnkey project (BOT) Reasons for International Trade 1. Unbalanced distribution of natural resources 2. International specialization 3. Patterns of demand 4. Economy of scale 5. Innovation and style Income level 1. High- income countries: 9386$ 2. Middle-income countries: 765 $≤≥9386$ 3. Low-income countries: 765 $≥ World market 1. The Triad: 2. The Quad: 3. The Four Tigers 4. The ASEAN: 5. The BRICs Regional economic integration 1. free trade area: the North American Free Trade Agreement (NAFTA) 2. customs union: Mercosur 3. common market 4. economic union Economic globalization--multinational corporations 1. multi-domestic corporation 2. global corporation 3. transnational corporation 4. world company Business Letters and Documents ** The Structure of the Course: 1.Business Letters 2.Business Documents **12 chapters about different types of letters **6 types of documents in Chapter 13 Chapter I International Business English Correspondence Basics 1. To learn the principles and approaches of writing business letters. 2. To learn the usual structure of a business lett