Nokia手机电视方案.ppt

DVB-H: Time to commercialize Mobile Monday Hong Kong March 2006 Juha Lipiainen Nokia Multimedia Mobile Media will become the 6th Medium Mobile TV Use Paradigms Urban area, Optimal environment for Mobile Broadcasting Enablers for Mobile Broadcasting Mobile TV 2005 Time for Mobile TV Broadcasting Long history, much development work First portable DVB-T Terminal: MediaScreen Nokia Mobile TV Solution Evolution TV goes Mobile with the Nokia N92 Watch up to 4 hours TV Large 2.8’’anti glare screen with 16 million colours One Key TV access 30 second replay, 30 minute recording Always up to date Electronic Service Guide Dedicated 4-in-1 media keys Music player, FM radio Visual Radio 2 MP camera Mobile TV industry structure Collaboration is key DVB-H Broadcast Network Solution Architecture DVB-H Worldwide Consumer Expectations O2 Oxford Feedback Summary of Pilots: Mobile TV set to be very popular Three BIG Industries Converging Moving Forward Great job done on basic technology development, 1st generation of products, market data and verified consumer expectations. Let’s put next gear on: Moving forward with commerlization of DVB-H: implement real business system Supply of interoperable consumer products to market Work of outstanding technology/standardization issue such as: content rights, UI, discovery. Collboration or openess ( IBM) spurs innovation and it will make the pie bigger. Discuss Simulcast versuses made for mobile content. Viewing habits It will change over time and the market will become more segmented as choices increase. Every market is different avoid global generalisations Market trials give some guidance – there is an assumption that this will work but in some markets or for some segments of a particular market this will be appealing. DVBH Technology is already quite mature * ? 2006 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials Company Confidential * ? 2006 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials Company Confidentia