18MAY2002___高级.doc

PART ONE Questions 1 – 8 Look at the sentences below and at the five items of company news from a business magazine on the opposite page . Which new item (A, B, C ,D or E) dose each statement 1 – 8 refer to ? For each statement ! – 8 , make one letter(A, B, C ,D or E) on your Answer Sheet . You will need to use some of these letters more than once . Example : Someone has left a competitor to join this company. 0 A B C D E 1 Someone is moving from one firm to its parent company . 2 It is rumoured that someone was asked to leave this company . This company is trying to halt the decline in sales of one of its products . One of the founders of this company has left . There is a plan to change the image of a section of this company . For the first time , this company has taken over a foreign company . One of the staff of this company has no clear function . This company used to be headed by two people . A Western Media Western Media has drafted in Carol Spencer, the top marketer in its radio subsidiary, to be its first marketing director and give its Music Sports Magazines division a major revamp . She will take charge of a portfolio of six titles, and plans to give the division a new identity, replacing its current, very functional name with a more emotionally involving one . Spencer also intends to develop a TV or radio show based on one of its magazines , in an attempt to reverse its flagging sales figures. B Franklin’s UK furniture manufacturer Franklin’s has parted company with its marketing director Gary Parker . Franklin’s refused to comment as to whether he left of his own accord, although sources hint that this was not the case . His replacement , Julia Howell , previously his number two , has been a successful marketer since she starter her own marketing consultancy twenty years ago .Her task now is to regain Franklin’s former position as UK market leader: