世界顶级设计师包益民TED演讲.ppt

A NEW MEASURE FOR DESIGNERS. BY IMIN PAO 13 YEARS OF PP RISD ART CET WK NIKE LB JWT PAOPAWS PPAPER PPGROUP PP PRODUCT · CREATIVE SERVICE · MAGAZINE · RETAIL ? PUBLISH CREATIVE DESIGN RETAIL PPAPER AANGEL BUSINESS SHOP BOOKS PPONE TW PPTWO PARIS PP3 BJ PP4 SH IVESEAN PP SHOP PPAPER \IMAGE WHAT ARE WE DOING? 由 DEMON CHAN 臭喷蛆复制分享 LOCATION? COFFEE? PRICING? HOURS? SERVICE? CASH FLOW? MARKET NEED? DECOR? LOGO? DESIGN IS A LANGUAGE, LIKE ENGLISH. IMAGE IMAGE RESPECT? INFLUENTIAL? FORTUNE 500? IN DESIGN SCHOOL, WE LEARN DESIGN. IN LIFE, WE NEED TO LEARN EVERYTHING ELSE. DO NOT MEASURE AGAINSE GREAT DESIGNERS. IMAGE IMAGE WE SHOULD MEASURE AGAINST GREAT PEOPLE. IMAGE IMAGE PROPERTY AGENT YES ADVISE YES INVEST FINANCIAL ADVISOR YES ADVISE YES INVEST ADVERTISING / DESIGN YES ADVISE NO INVEST $100M $10M Client Marketing CASH FLOW INVENTORY SERVICE MARKETING RETAIL SALES CHANNEL DISTRIBUTION / LOGISTIC MANUFACTURE PROD PKG DESIGN INVESTMENT BIG IDEA WE ARE IN THE BUSINESS TO CHANGE OPINION AND BEHAVIOR. WE KNOW DESIGN, BUT WE ALSO NEED TO KNOW EVERYTHING ELSE. Designer`s new competition Copywrite Doctor CEO Lawyer Politician Scientist Accountant WHO YOU WANT TO BE? IMAGE IMAGE WE NEED TO BE BETTER, CAPABLE PEOPLE.